The analogy of data as the new oil is troublesome. It has driven some polarizing opinion pieces in journals the world over, but in some ways, the comparison holds. Like oil, data is precious to organizations and enterprises, but of little use to anyone until it has been refined.
Worse though, dirty data harms its users, of which your organization is one. That's why you're doing your stakeholders a disservice if you ignore the need to eradicate dirty data and ensure that yours is as clean as it possibly can be.
But how do you make sure your data is clean, or, more to the point, how do you get it cleaned up in the first place?
If that’s the question forming in your mind right now, you’ll be glad to know that there are techniques aplenty to turn dangerously dirty data into a much more beneficial resource, and you’ll find some of them explained in the text that follows.